Developer Services
Product Development
Our aim is to help you optimise returns and minimise risk and at this early stage it’s crucial that nothing is left to chance.
From the bare land stage, we can assist the development group with the master plan brief, evaluation of current and future market data, site typography and a review of the most appropriate scale, from reflecting the potential of the proposed sell-down initiatives.
We will make an assessment of the development master plans and fine tune the staging and site maximisation of the various product categories, ensuring market appeal and linkage with sell down phases. Through extensive market research and analysis, we will identify your target audience and their needs to help inform the typology, amenity requirements and interior specifications as well as provide current price thresholds and identify realistic price bands.
Marketing
Once we have confirmed the positioning of your project, we begin development of the marketing strategy. This strategy focuses on creating a sense of place and image that results in a high-quality brand position, name and recognition, thereby creating a premium in the marketplace.
We set a comprehensive budget and timeline for marketing activity, utilising our buying power to access competitive advertising rates.
Drawing on our expert knowledge covering all property disciplines, our team plan an execute every component to ensure your property stands out. We implement all portfolio marketing, manage advertising production, placement and direct mail marketing and work closely with our digital team to ensure your campaign’s reach and influence is as strong as possible.
Sales
Bayleys Projects has a dedicated specialist off-plan sales team, selected for their experience and their fit with your target market. Working with you we set sales target, then develop a sound strategy to reach these targets.
We can execute a seven-days-a week sales campaign, managing everything on the ground including the sales suite, coordination with the sales office to drive pre-registrations, phone, web and foot traffic to the showroom.
From our connections to agents across all property sectors from commercial to residential and rural, we also have access to buyers across the globe. We have developed networks that create pipelines of potential buyers within the local international markets with our database matching sequence.